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Coaching for leaders at every stage

Step into leadership without losing yourself

1:1 and team coaching for people stepping into a new level of leadership, and for the businesses who want them to thrive in it.

Fealicia Greenland, founder and lead coach at Shift and Soar

Fealicia Greenland

“I already had the answers inside me. I just needed someone to help tease them out.””

The shift and soar experience

You already know how to do the work.
Now comes the moment most people struggle with most: leading the people who do it.

Work together

Two ways to work together

01

1:1 coaching

For leaders finding their own style, at every stage.

02

Business & team coaching

For organisations promoting from within.

Coaching for leaders at every stage

1:1 and team coaching for people stepping into a new level of leadership, and for the businesses who want them to thrive in it.

See how it works
Fealicia Greenland, founder and lead coach at Shift and Soar
Fealicia Greenland Founder, Shift and Soar

Someone gets promoted into their first leadership role.

They already know how to do the work.

But leading people is a different job entirely.

This is where Shift and Soar helps.

I don't hand people a script, I help them find their own answers, because that's what actually sticks.

Portrait of Fealicia Greenland

“I already had the answers inside me. I just needed someone to help tease them out.”

About the founder

I spent years in the seat you're in now

I didn't come into leadership with a blueprint.

I was thrust into leadership roles early in my career with no real direction or support, and I had to figure it out as I went. Mentors helped me tremendously along the way, but the real turning point was realising that I already had the answers inside me. I just needed someone to help tease them out.

Once I started coming up with my own answers, rather than borrowing someone else's, it became so much easier to actually own my leadership journey. That's the coach I set out to become.

Now, through Shift and Soar, I coach leaders at every stage through that same transition: the ones navigating their first direct reports, their first hard conversations, their first “wait, is this actually my job now?” moment, right through to those stepping into senior and executive roles for the first time. Backed by my own leadership experience and a Level 5 Coaching Professional Qualification, I don't hand people a script, I help them find their own answers, because that's what actually sticks.

I work with individuals 1:1 and with businesses and teams, helping people move from uncertainty to clarity, and from just getting through the day to genuinely thriving in their role. Whether you're stepping into leadership for the first time or taking on a bigger, more senior role, I'm here to help you shift what's not working, and soar into what's next.

Whether you're leading people for the first time, or leading leaders for the first time, the challenge is the same: the work that got you here isn't the work that gets you through what's next.

Qualification Level 5 Coaching Professional
Coaching Method

You already hold more of the answers than you think.

My job is to help you find them and then act on them. I use two approaches:

  • NLP Logical Levels:

    we look beyond what you do to who you're being, from your environment and skills right through to your beliefs, identity and purpose. That's how change lasts.

  • Cognitive Behavioural Coaching:

    we spot the thoughts that hold you back and swap them for ones that move you forward, with practical tools you can use between sessions.

The result is clarity on what's really going on, and a clear next step to shift and soar.

Experience 22 years leading teams in corporate and institutional roles

Services

Two ways to work together

Whether you're the one stepping up, or the business investing in the person stepping up, there's a route in.

01

For individuals

1:1 coaching for leaders in transition

Personalised coaching for anyone stepping into a new level of leadership, from your first experience of leadership to your first exec seat.

Explore 1:1 coaching
FormatFortnightly, one to one
Length3 or 6 month packages
DeliveryVideo or in person
A coach and a leader in a one to one coaching conversation
02

For organisations

Business and team coaching

Support for growing businesses, giving leaders at every level the tools to succeed instead of learning by trial and error.

Explore team coaching
FormatCohort or team based
LengthScoped to your rollout
DeliveryOn site or remote
A leadership team in an open discussion during a business and team coaching session

How it works

A simple, honest process

No jargon, no long onboarding, just a clear path from the first conversation to real change.

01

Discovery call

A free, no pressure conversation to see if we're the right fit for each other.

01

Discovery call

A free, no pressure conversation to see if we're the right fit for each other.

02

Plan together

We agree what success looks like and shape a programme around it.

03

Coaching sessions

Regular sessions built around real, current challenges, not theory.

04

Review and embed

We check progress against the goals we set, and build in what's working.

FAQ

Common questions

01How long before I see results?

Most clients notice a shift in confidence within the first month, with deeper change over a programme of 3 to 6 months.

02Do you only work with new managers?

No — I coach leaders across every stage of the journey, from first-time managers to senior and executive leaders navigating a new level of responsibility.

03What does team coaching involve?

It's scoped to your rollout, typically a cohort of leaders moving through the programme together.

04Do sessions happen in person or online?

Both. Coaching runs by video or in person, whichever suits you or your team best.

Get in touch

Ready to talk it through?

Book a free discovery call, no pressure, just a conversation about where you are and where you want to be.